Case Study · Dubai World Trade Centre
RISE Expo
Driving Qualified Investor & Enterprise Leads Through Performance Marketing
How performance marketing for RISE Expo attracted investors, founders, and enterprise leaders across the GCC and Asia, with lead quality and acquisition efficiency held tight.
The Journey
From challenge to measurable impact
How we delivered measurable impact for RISE Expo.
01 · Challenge
What needed to change
RISE Expo needed to attract investors, startup founders, enterprise leaders, and government stakeholders across the GCC and Asia while maintaining lead quality and acquisition efficiency.
02 · Strategy
How we approached it
A multi channel performance program across Google Search, LinkedIn, geo targeting, retargeting, and conversion focused landing pages.
03 · Results
What was achieved
- 75+ qualified leads generated in 60 days
- 25% increase in website traffic
- 2.3X higher search CTR vs industry average
Strategy in detail
- Google Search Campaigns targeting high intent event and investment keywords
- LinkedIn targeting C Level executives, founders, and investors
- Geo targeting across GCC, India, Singapore, and Hong Kong
- Retargeting audiences based on engagement signals
- Conversion focused landing page optimization
75+
Qualified Leads
25%
Increase in Website Traffic
2.3X
Higher Search CTR vs Industry Average
Performance Metrics
Data driven outcomes
Real results from the campaign for RISE Expo.
Campaign results
Campaign Duration
60 Days
Marketing Budget
AED 120,000
Qualified Leads
75+
Cost Per Lead
AED 450
Website Traffic Growth
+25%
Google Search CTR
7%
LinkedIn CTR
1%
Lead Acquisition Snapshot
60-day performance marketing campaign for RISE Expo
Before
AED 120K
Uplift
AED 450 CPL
After
75+
Channel Click Through Rates
Search vs LinkedIn engagement during the campaign
Start
1%
Peak
7%
Change
2.3X vs avg
Campaign Performance Funnel
From budget to qualified investor and enterprise leads
Stage 1
AED 120K
Marketing Budget
60 days Duration
Stage 2
+25%
Website Traffic Lift
7% Search CTR
Stage 3
75+
Qualified Leads
AED 450 Cost Per Lead
Stage 4
2.3X
Search CTR Lift
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