Case Study · Energy & Sustainability
Masdar
45% increase in registrations
How Echo transformed engagement for Masdar, turning fragmented event communication into live, measurable participation.
The Journey
From challenge to measurable impact
How we delivered measurable impact for Masdar.
01 · Challenge
What needed to change
Low attendee engagement and fragmented event communication.
02 · Strategy
How we approached it
Echo automated personalized WhatsApp campaigns, reminders, and live event interactions.
03 · Results
What was achieved
- 45% increase in registrations
- Faster attendee responses
- Improved event participation and engagement
Performance Metrics
Data driven outcomes
Real results from the campaign for Masdar.
Registrations Before vs After Echo
45% increase in event registrations
Before
6,200
Uplift
+45%
After
9,000
Audience Interaction Growth During Event
Real time engagement improved before and during events
Start
1.2K
Peak
4.8K
Change
+300%
Engagement Funnel
From invite to meaningful engagement
Stage 1
25,000
Invites Sent
40% Conversion
Stage 2
10,000
Registrations
60% Conversion
Stage 3
6,000
Attendance
70% Conversion
Stage 4
4,200
Engaged Audience
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